Make Your Facebook Ad Funnels SPARK with Two Lane

We build stunning AR camera filters that are immersive, interactive & highly engaging for digital agencies that know their way around the Business Manager.

Augmented Reality on Facebook

With Augmented Reality (AR) filters, Camera Effects and Lenses, you can create awesome experiences that are fun, innovative so that your clients think you are GENIUS!

Whether it's masks, in-camera AR games, gesture controlled events, AR effects with 3D objects, hand or facial expression related camera filters, AR effects to scan logo's or just simple frames, our team can build it for you.


So, you mean like the Instagrammy-Snapchatty things?

You bet.

Here’s what we mean.

 

IMAGE RECOGNITION

 

USER CONTROL

 

IMMERSIVE STORYTELLING

image_recognition.gif
user_control.gif
immersive_storytelling.gif
 

With Facebook’s Spark AR Platform you able to control and activate elements in an AR filter with facial expressions like opening your mouth, eyes, moving your head, tapping the screen, moving your hand.

We call that GESTURE INTERACTION

 
SMILE OR OPEN YOUR MOUTH

SMILE OR OPEN YOUR MOUTH

 
WINK OR OPEN & CLOSE EYES

WINK OR OPEN & CLOSE EYES


 
LOOK UP & DOWN OR LEFT & RIGHT

LOOK UP & DOWN OR LEFT & RIGHT


 
USE YOUR FINGERS TO TAP, SWIPE OR PINCH

USE YOUR FINGERS TO TAP, SWIPE OR PINCH

Here are a few Facebook & Instagram Spark AR Camera Effects

 

FRONT CAMERA

 

BACK CAMERA

 

AR GAMES

KingStreet Brisbane AR Solutions - Two Lane.png
 

So...How can users share filters?

After clicking a picture or creating a video using a filter, people can:

  • Create a Facebook post

  • Create a Facebook story

  • Send in Messenger to friend(s)

  • Share in groups as stories

  • Save to camera roll

Bonus: They have the ability to add text or doodles on your filter before its shared

What about publishing & promoting AR effects on Facebook?

 
POSTING A FB CAMERA FILTER IS EASY & STRAIGHT FORWARD   WE WILL GUIDE YOU EVERY STEP OF THE WAY

POSTING A FB CAMERA FILTER IS EASY & STRAIGHT FORWARD

WE WILL GUIDE YOU EVERY STEP OF THE WAY


 
WE DO NOT REQUIRE ADMIN ACCESS TO POST TO THE PAGE   THERE IS A SPECIAL SECTION IN FACEBOOK FOR AR CREATORS

WE DO NOT REQUIRE ADMIN ACCESS TO POST TO THE PAGE

THERE IS A SPECIAL SECTION IN FACEBOOK FOR AR CREATORS

 
AR CAN BE RAN IN YOUR FUNNELS WITH VIDEO VIEWS, MESSAGES OR ANY OTHER OBJECTIVE YOU NEED.   IT’S CHEAP AF RIGHT NOW

AR CAN BE RAN IN YOUR FUNNELS WITH VIDEO VIEWS, MESSAGES OR ANY OTHER OBJECTIVE YOU NEED.

IT’S CHEAP AF RIGHT NOW

 
EVERY AR EFFECT IS ONLY ON MOBILE SO   USERS ON DESKTOP ARE REDIRECTED TO A NOTIFICATION ON THE MOBILE APP

EVERY AR EFFECT IS ONLY ON MOBILE SO

USERS ON DESKTOP ARE REDIRECTED TO A NOTIFICATION ON THE MOBILE APP


What are some ways to really promote the AR effects?

  • Facebook Messenger Bot Sequences

  • Instagram Promotions

  • Influencer Shout-Outs

  • Twitter Promotions

  • Banner Promotions

  • Email List

  • Local Traditional Media

Augmented Reality isn’t just one cool, new thing on Facebook. It’s a piece of an entire campaign you can bring to your clients who are dying for something fresh.

 

If you need a little case-study to ignite that conversation with your clients, grab this one on how we helped Engage Digital get leads for their clients at a 1/4 of their usual CPL with AR for an automotive dealership.

 
mediamodifier_image.jpg

Excite your clients with this case study in partnership with WCM Digital, using a bot to deliver a fun AR game that doubled website traffic & booked 68 table reservations right in the bot!

You’ve already got the marketing know how, let us help you make your clients go “WOW”


We have been building on Spark AR ever since the inception of the platform on Facebook. With our team of top Developers over the globe making AR for Disney, Netflix and heck, even the band U2. You know that you are getting the best of the very best men and women on your team, even Facebook created documentaries about them.

We don’t peddle our partners, we believe in doing great work so you can shine for your clients. If you want to learn more on how it works and you are serious about making a spark…

Book a call with us now!

We will walk you through our entire Standard Operating Procedures for creating the AR effects and campaigns right down to the imagery you need for the funnels, brainstorm ideas and help make your Agency become a leader in Augmented Reality Ad Funnels on Facebook.

If you can’t find a slot that suits you, shoot Casie a quick one casie@twolane.social.

2L-Augmented-Reality-Team