It all started when…
We started building chatbots two years ago for an insurance assistant prototype. It became clear that GIFs were not just something to make someone laugh but the future of storytelling on mobile. Cisco predicted a dominance of video content by 2020. As GIFs are basically moving images, the same predictions apply to them. Whether you are posting videos, GIFs or just images, they all share one particular trait: they are all visual content.
Now we use data driven approach to GIFs to deliver the highest share rates in the industry. Our understanding of what daily users search and share allow us to continually return with precision the GIFs most likely to generate a share.
Is your audience on any of these platforms?
Sure, American pop culture is fun, but it gets old real quick. Imagine telling a joke about Beyoncé to monks travelling in Southeast Asia. (Monks have mobile phones now too, and the joke doesn't work, we've tried.)
Does your audience speak any of these languages?
- Simplified Chinese
- Traditional Chinese
- Norwegian (Bokmal)
- Norwegian (Nynorsk)
Emerging Markets on Mobile
No matter what mobile application your audience is on, we delivers GIFs in the smallest file-sizes in the industry while preserving overall quality and not eating up their data. Something we in Asia take very seriously.
What Does the Future of GIF Marketing hold?
We are currently developing an platform that will benefit Advertising Agencies, Movie studios, TV networks, story-tellers, game publishers and sports leagues to provide a better experience for internet users around the globe. In the meantime, if you're ready to experiment with the most sharable digital media on the planet, hit us up.
Because no matter what the occasion, a GIF is appropriate.